Direct mail campaigns are definitely not a done deal. When done well, direct mail can be an effective marketing channel. While traditional methods of the past have become a thing of the past, current trends show creative, dimensional mailings to hyper-targeted prospects yield a greater level of interest and subsequent action.
With that in mind, Maida Design engineered a unique direct mail piece enabling Conlon Engineering to reach out to a small but select list of prospects within three distinct client categories. A dimensional delivery mechanism combined with a tailored message set them apart, helped to develop awareness and facilitated engagement. A follow up is in the works.