The Mara Wine Group

Packaging

The Mara Wine Group has an unparalleled position within the wine industry for their selection of handcrafted artisan wines. As such, they were looking to update their brand packaging. In other words, they wanted a wine label that’s different from the usual stuff you see out there, yet ensure it’s easily identifiable and a distinctive symbol of the Mara brand. The resounding result is a die-cut M that breaks the mold of the usual label.