SRD Legal Group is definitely not your traditional law firm. They are an entirely female-owned, entrepreneurially-focused, virtual, legal services firm. And with their innovative business model, they are helping create a balanced work/life culture that’s changing the way legal business gets done. And of course they did not want a traditional looking brand identity. A less conventional spin on a new logo design and the development of an even less conventional color palette provided the basis for their new website.